What promotion in business means?

shutterstock_49637977Image source: http://rsmktg.com/2012/04/promotion-and-event-marketing/

“Promotion is communication” which is the way business presents its items in the business sector. There various ways to promote your business are known as ‘promotional mix’. Usually, people think that advertising is the only way. The reason behind promoting product is to make sure that people know about what your product is and why customer should buy it. Choosing promotional method, which is more suitable for our business is decided by marketing department and top management. Promotion is divided into two main parts:

  1. Above the line promotion: these includes advertisements on TV or Newspapers, which can be seen by anyone and not limited to the target market.
  2. Below the line promotion: where business can directly contact the target customers through mails or discount coupons.

Here are few factors which management thinks before selecting promotion method:

  • Nature of product
  • Target market
  • Branding
  • Knowing competitors
  • Financial strategies(Riley, n.d.)


Riley, J. (n.d.). Business. Retrieved from tutor2u.net: http://www.tutor2u.net/business/reference/promotion-introduction



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